The One Skill That Changed Everything for Me as a Founder
Why Discipline — Not Ideas — Separates the Startups That Scale from the Ones That Stall
Hey — this is for you.
Yeah, you. The founder with 37 tabs open. The builder juggling growth plans, product deadlines, investor expectations, and your sanity.
You’re smart. Hungry. Visionary.
But you're probably stuck.
Burnt out. Frustrated.
And you’re not sure why.
I used to feel that way too — every damn week. I thought it was a strategy problem.
I thought I needed better tools, better funding, better connections.
But I was wrong. What I actually needed was something way less sexy.
Something nobody wants to talk about because it doesn’t sound cool on an X thread or Substack headline.
I needed consistency.
Let me tell you how I got it all wrong
There was a time when I had 10 ideas a day and acted on 9.
• New course
• New offer
• New content funnel
• New channel
• New project collab
I was addicted to new.
Every pivot felt like progress.
Every brainstorm felt like momentum.
But in reality, I was burning calories without building muscle.
I was sprinting in circles.
That’s what no one tells you about being a founder:
The energy that gets you started will be the same energy that kills your progress — if you don’t tame it.
The brutal turning point
One night, I stayed up until 4am planning a "comeback content strategy" (lol). I spent hours mapping it out.
Next morning, I didn’t post anything. Not because I was lazy, but because my system was garbage. My habits were inconsistent. And motivation? That’s the biggest scam of all.
So I sat with myself and asked:
What if I just did the same important sh*t, every day, for 365 days straight — without skipping, without changing the plan, without emotional drama?
And then I built my Consistency OS.
What I do now (that actually works)
Every single day, I commit to:
Writing one piece of content
Reaching out to one partner or prospect
Building or improving one asset
Blocking out two hours of deep, focused work
Doing it all whether I feel inspired or not
That’s it. Not flashy. Not impressive. But it compounds like hell.
Download for Free my Daily Focus Tracker — the exact system I use to measure and maintain consistency, no matter how chaotic life gets.
Why this matters for you
If you’re building a startup right now, you don’t need more information.
You don’t need another newsletter.
You don’t need another course or guru.
You need to lock in your daily rhythm like your life depends on it.
Because let me be clear — your startup won’t die from lack of talent.
It’ll die from inconsistency.
All the potential in the world means nothing if you ghost your process every time you don’t feel like it.
Here’s how to build your Consistency Stack (do this today):
Pick 3–4 things that move the needle (revenue, visibility, product quality)
Schedule them daily. Non-negotiable.
Track them weekly. Manually.
Reward consistency. Not results.
Repeat it for 30 days before adding complexity.
Final Thought
You’re not too early.
You’re not too late.
You’re just undisciplined.
And that’s fixable — today.
If you’re serious about getting unstuck,
Don’t wait for motivation.
Don’t wait for inspiration.
Make consistency your God.
Then worship it daily.
Let me ask you:
What’s the ONE thing you’ll commit to doing every day for the next 30 days — no matter how you feel?
Hey Barry! i loved your line on how motivation is the biggest scam of all!
As someone who studies why creators and entrepreneurs get stuck from social and unconscious perspectives, I have to agree with you!